When approached by Graham Peskett, owner of the KIA car dealership in Harlow about creating a new Dealership website for his business, the focus was very much on creating an attractive looking site that focused on moving his franchise dealership’s current web presence from the group website (Ken Brown) and onto his own site, which gave him more control and more leads.
Grahams target market is Hertfordshire and Essex, and we will be looking to ensure we do everything in our power to establish his online presence here.
We provided Ken Brown with a bespoke design, and a bespoke WordPress theme build. The site is heavily populated by two main aspects, new and used KIA cars, they form the content for the site and the main focus. Both providing clear and excellent search facilities on the used cars and clear information about the features and prices for the new cars.
Car’s are fed in by the Secondbyte service provided by Autotrader, which interestingly enough seems like the only cost effective way of keeping your car stock up to date automatically on your website. Secondbyte provide a file to your server each night containing your feed from Autotrader (which as most of you will know is the leading portal for used car sales on the web).
We are working closely with Ken Brown Harlow and Graham over the coming few months to help massively improve traffic to the site and help create targetted landing pages for specific CPC campaigns. We’re looking forward to our ongoing relationship with Graham and being able to help his business grow it’s presence on the web.
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