The importance of Internet Marketing

Preview - The importance of Internet Marketing

Business owners long ago realised that in a competitive marketplace, significant effort is required to make their products and services stand out from the offerings of their competitors. Printed adverts in newspapers were followed by adverts on the wireless (radio!) and then commercials on TV.

The advent of the Internet has leveled the playing field for online businesses as multi-national conglomerates jostle for market share with sole traders and businesses of any size in-between. This “democratisation” (a big word for opening the competition to any business anywhere) comes at cost though – it is essential to consider how to make your business stand out from the thousands of other traders targeting the same pool of customers.

The total online market value in the UK was recently estimated at £58.8 billion per year. As internet connectivity becomes even more pervasive this is expected to reach £123 billion by 2020. But to get a slice of the action, people need to be able to first find your business amongst all the other websites clamouring for attention. And those who are saying nothing about their site will forever underachieve.

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Internet marketing matrix

Internet marketing has two key goals: to attract new visitors to a website, and to convert visitors into customers. There are a number of ways to attract attention from web users, which is suitable for your business depends on your specific needs.

Some web development agencies give businesses the impression that all they need is a pretty website. Once the new website is operational, the visitors and customers will follow as sure as eggs is eggs. This all sounds great, but the reality is that a functional website is simply the start of the process in creating a successful online business.

Here at Bytewire we focus on the long term success of your company website. Sure we can create a site which is beautiful to look at and works like a dream, but we also recognise that this is not enough to make it a success. By partnering with Bytewire we can help ensure your website not only generates a return on investment, but also advise on internet marketing techniques to help ensure your site doesn’t get lost in the noise.

By partnering with Bytewire, you can rest assured that we will always provide help and advice to keep your website successful. We focus on building successful, long term relationships with our clients because maintaining a successful website is a long term undertaking.

Give us a call today on 01621 856 628 to discuss the future of your website and internet marketing efforts – our team are always happy to help!


Blog written by Elliot Reeve

I am one of the Directors of Bytewire and I like to blog about lots of different and interesting stuff surrounding the website design and development world.


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