The importance of building business relationships

Preview - The importance of building business relationships

Have you heard about “social media”? The phrase appears to be everywhere these days, and whatever you think the business value (or lack thereof) to be, you cannot afford to ignore social.

Two or three decades ago, major businesses operated through an “old boys” network, with “who you knew” being of greater importance than “what you knew”. Job promotions, tenders and contracts were all awarded based on which school you attended or who your parents were.

Terrible right? However the practice continues to some lesser extent even today – who hasn’t chosen to partner with another company or purchase a service because they know the people involved? Social media is further accelerating this trend as people create their own social networks which then form the basis of many of their business dealings. In this context, few would argue that business relationships are a negative thing.

A relationship, personal or business, exists to provide help, support and the opportunity for growth. Although external factors, such as the state of the economy, may require a relationship to be placed on hold temporarily, when circumstances change again, the connection can be re-established immediately.

Maintaining a business relationship undoubtedly takes time and effort, often with no apparent reward. However by keeping in contact with customers and suppliers you business will retain a place in the memories of key decision makers. This may then result in the award of a job or contract in future, or your details being passed to a new contact. Personal referrals are worth their weight in gold, with a far greater chance of conversion than any other marketing effort.

Here at Bytewire we believe in much more than simply selling website and development services. We understand the longer term benefits of establishing a proper relationship with our clients because in doing so, we know we can then meet (and exceed!) their expectations.

We offer our clients a long-term relationship which goes far beyond the delivery of a website. Instead we continue to provide advice and support to ensure that their online efforts continue to generate a return long into the future.

So if you would like to work with a company who is more interested in your continuing success than making a quick buck, why not call Bytewire today on 01621 856628. Like the Irish say, there’s no such thing as strangers, just friends you’ve not yet met.

 


Blog written by Dave

I am one of the Directors of Bytewire and I like to blog about lots of different and interesting stuff surrounding the website design and development world.


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