The growing importance of Mobile Websites

Mobile devices including Phones, Tablets and other handheld devices have become part of everyday living and this trend looks set to continue with more devices and improved technology on these devices becoming available all the time. The development of Mobile Devices means it is even more important that websites developed are compatible and optimised as a more diverse website can give you an edge of your competitors, increase sales, generate more traffic and boost customer engagement.

Mobile browsing has increased by over 1000% in the past 2 years with a jump from 0.7% worldwide mobile device browsing in 2009 to over 7% in August 2011. 7% represents 1/14 of the worldwide browsing activity. Can you or your business afford to miss out on such a large percentage of the web market?

Research has shown that a website with mobile optimisation is able to generate nearly twice the average traffic per user than sites without. Websites optimised for mobile devices are also 51% more likely to do business with an online retailer if it has a mobile site. Mobile optimised websites are largely under utilised  with few websites yet taking full advantage of it.

If you have a website or are looking for a website be sure to think about your users and their needs. Could you benefit from a mobile optimised version of your website? Here at Bytewire, web designers in Chelmsford, Essex develop websites optimised for mobile devices which can get you ahead of your competitors and open the door to a wider audience.

If you are a interested a mobile website then we’d love to hear from you – hello@bytewire.co.uk or 01621 85 66 28.


Blog written by Elliot Reeve

I am one of the Directors of Bytewire and I like to blog about lots of different and interesting stuff surrounding the website design and development world.


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