Bytewire Ltd was formed towards the latter end of 2008 and to this day we have never had a logo we were fully satisfied with. We have had a range of different styles, colours and design but none of which we really fell in love with and which we were proud to say was our logo.
Therefore we decided it was time to put this right and get a logo which we could be identified by. After all corporate identity is important with any company and even more so with one which bases a large part of its presence online.
We had several attempts to create the logo ourselves however after a long debate we decided we were too close and too involved with the company that it would be best suited to a specialist logo design company. Having drafted in the logo design company we set about explaining our criteria of what we wanted it to look like and what we felt the logo should achieve.
Design Phase 1
Having analysed the 6 designs we received we felt that none of them really suited our genre of company. We were looking for a more gaming/techy feel to the design and felt all of these logos lacked that cutting edge…..back to the drawing board!
Design Phase 2
After more discussions between ourselves and the logo design company they set about designing more logos in attempt to get the look and feel of the design more accurate of that of a web gaming company.
Again the designs we received, although very nice, did not match the logo we could visualise a company such as ours having. The designs above would have fitted on a Garden Centre or similar but for a website and gaming company it just did not look right….back to the drawing board!
Design Phase 3
Determined to get a logo which we felt would mirror the image of our company we proceeded with more discussions to try and bring both ours and the designers thoughts closer together. They then went away and created the following.
Having finally received a couple of designs which we felt had potential we were pleased. The next step was to develop the two designs we liked, right hand side on the top row, and turn them into our company logo.
Development Phase 1
With a good base in place to develop the logo we wanted to refine these ideas and turn them into something more eye catching. One of the most important aspects of a logo for us was the ability to be identified by just the Logo Symbol for example a Nike tick. The next stage of the development aimed to work on this philosophy.
After receiving these logos from the design company we really felt we were getting somewhere with our logo but we had another problem, we now liked more than one of the logos designs, how do we choose?
Development Phase 2
In an attempt to make or break our decision about the logo designs we asked for one last attempt at developing the logos above. We felt we could go on and on with tweaks and adjustments but there had to come a time when enough was enough.
Although we liked these designs we were slowing warming towards one particular design which we felt represented our company well.
After our rollercoaster ride to find a logo which we liked and felt represented our company it was now decision time. As the logos progressed we were generally swaying towards one design more than others. However to give a chance to all logos we kept our options open and continued to ask for both of the original design ideas to be developed. The logo we chose to be our company logo is shown below.
We chose the logo above because we felt it suited our criteria the best. It can be used as a logo with or without the surrounding text, it fits our genre and it looks good. No doubt there will be further developments to the logo as time goes on but for now it works well.