Have you heard about “social media”? The phrase appears to be everywhere these days, and whatever you think the business value (or lack thereof) to be, you cannot afford to ignore social.
Two or three decades ago, major businesses operated through an “old boys” network, with “who you knew” being of greater importance than “what you knew”. Job promotions, tenders and contracts were all awarded based on which school you attended or who your parents were.
Terrible right? However the practice continues
Business owners long ago realised that in a competitive marketplace, significant effort is required to make their products and services stand out from the offerings of their competitors. Printed adverts in newspapers were followed by adverts on the wireless (radio!) and then commercials on TV.
The advent of the Internet has leveled the playing field for online businesses as multi-national conglomerates jostle for market share with sole traders and businesses of any size in-between. This “democratisation” (a big word for opening
No doubt you will have seen a tablet computer somewhere recently, even if only one of the many Apple iPad adverts on TV. A shift in the approach to computing has seen manufacturers creating a slew of tablet devices in order to grab a slice of the action before Apple take the whole market themselves. Currently the iPad rules, with a 68% worldwide market share, but Blackberry’s PlayBook, the Samsung Galaxy Tab and the brand new Google Nexus 7 are