Have you heard about “social media”? The phrase appears to be everywhere these days, and whatever you think the business value (or lack thereof) to be, you cannot afford to ignore social.
Two or three decades ago, major businesses operated through an “old boys” network, with “who you knew” being of greater importance than
Terrible right? However the practice continues to some lesser extent even today – who hasn’t chosen to partner with another company or purchase a service because they know
Business owners long ago realised that in a competitive marketplace, significant effort is required to make their products and services stand out from the offerings of their competitors. Printed adverts in newspapers were followed by adverts on the wireless (radio!) and then commercials on TV.
The advent of the Internet has leveled the playing field for online businesses as multi-national conglomerates jostle for market share with sole traders and businesses of any size in-between. This “democratisation” (a big word for opening
There has been an explosion of mobile applications in recent times, coinciding with the expansion and developments in the digital marketplace. As a result, companies of all sizes, in all industries and in every country have begun to appreciate how mobile applications can increase engagement with their customers. These efforts by mobile app developers allow them to market their products in a way which relates to the modern consumer.
No doubt you will have seen a tablet computer somewhere recently, even